Essentials
Latest
Why Founders Should Send Plain-text Emails
Design-heavy emails look good but plain-text emails make money.
Newsworthy
Why Founders Should Send Plain-Text Emails
Design-heavy emails look good, but plain-text emails make money.
The Art of the Welcome Sequence
How strategic, story-driven welcome emails build trust—and revenue.
Your Brand is Boring—Here’s How to Fix It
4 stories every founder and brand should be telling.
Inbox Influence: Building Thought Leadership
It looks like people are actually reading again.
Creative Brief: Hinge – Designed to Be Deleted
A look inside Hinge’s campaign targeting young people in metropolitan cities
Founder Interviews
In Tulum with Dave Hutchinson
How One Agent Built a Global Brand from Canada to Mexico
Subscribe to the founders newsletter.
Sign up with your email address to receive exclusive news, insights, advice, and interviews.