How to Use AI to Write Better Newsletters

A MADE-Approved Weekly Workflow

MADE on Pinterest

Forget newsletters that vanish into inboxes. Founders today are using a smarter, faster, more visual workflow to craft emails that convert—and it starts with Poppy AI, Gemini, EditGPT, and Kit.

In a recent video breakdown, the creator walks through how to use these two tools together to create a real newsletter strategy—not just a batch of weekly updates.

Use Gemini AI for Deep Research

Start your process by feeding your topic into Gemini (Google’s advanced AI assistant). Unlike ChatGPT, Gemini pulls live data and up-to-date content across the web, making it ideal for:

• Trendspotting

• Competitive analysis

• Generating proof points or case studies

• Researching tone, headlines, and angles

Most founders skip research. You won't. You'll start with data-backed insight—not vibes.

Dump Everything into Poppy

Next, bring your research—videos, transcripts, voice notes, articles—into Poppy’s visual board. The AI reads everything, summarizes it, and lays it out as clusters of ideas.

From there, you:

• Drag and drop insights into categories

• Find patterns and themes

• Get smart headline and outline suggestions

This whiteboard-style thinking makes your email strategic and story-first. No more staring at blank docs.

MADE on Pinterest

Draft in Your Voice

Poppy lets you craft emails directly inside the canvas. But here’s the key difference:

• You train the AI on past content

• You review outputs in a visual format

• You stay aligned to your tone and goals

This takes your copywriting to a new level. To go another step, you can input your text into EditGPT for grammatical errors or to improve flow.

Repurpose Across Platforms

With one strong, data-backed newsletter, you can now:

• Easily convert it into a LinkedIn carousel

• Pull quotes for Instagram

• Use it for Twitter or Threads

• Repurpose it for video scripts or VSLs

One newsletter becomes five strategic assets.

Map Out Whole Sequences

Inside Poppy, you can plan your:

• Welcome series

• Educational email funnel

• Launch sequence

• Monthly digest system

• Founder-led plain-text series

Instead of random blasts, you’re building a living, breathing email strategy that adapts to what your audience actually wants.

Here’s a quick and easy MADE-Approved Weekly Workflow

1. Use Gemini or something similar to research your topic deeply.

2. Upload that research into Poppy with related media.

3. Cluster insights, import your voice and write your first draft.

4. Export to whatever email program you use.

5. Ask for social media conversions (IG, Twitter, LinkedIn, YouTube).

6. Have Poppy analyze relevant ads in your niche, create hooks.

7. Track performance.